Sam specializes in building modern AI-powered product marketing teams that thrive at the intersection of innovation and execution. With expertise in digital transformation, cloud modernization, AI/ML, and data solutions, she crafts compelling product positioning, fosters cross-functional alignment, and executes impactful GTM strategies that drive growth, leveraging both sales-led and product-led approaches. Her career spans leading marketing at SaaS B2B tech startups like Striim, Matillion, and Vivun, as well as global marketing leaders like McCann, where she led content marketing for the Verizon 5G Edge team—bridging the gap between cutting-edge digital transformations for enterprises and strategic business outcomes. She is currently pursuing her Executive MBA at Cornell Johnson School of Management, further strengthening her leadership and strategic acumen. She envisions marketing teams crafting campaigns that are as intelligent, scalable, and innovative as the technologies they showcase. By leveraging AI, she brings this vision to life—scaling creativity, enhancing productivity, and developing transformative marketing programs—that deliver measurable results. Beyond work, she’s passionate about blending technology, creativity, and storytelling through photography, music, and writing.